Brands need to show how they think Brands need to show how they think Of course we expect our chosen brand to perform as it should. Sophisticated consumers want to know that you have the principles that resonate with their own. By combining experiential content with...
Explaining new tech to consumers Explaining new tech to consumers Some of my readers don’t care all that much about how it works, whilst other take a keen interest in the nuts and bolts of the new tech in their products. My content aims to segment these markets by...
Global traditions impact on branded offerings Global traditions impact on branded offerings Make no mistake, major brands are building in ethnic sensibilities into new product line-ups – and why wouldn’t they when the stakes for market share are incredibly high....
Indigenous brand differences Indigenous brand differences Many of my clients have multiple differences in their product line-up for different markets. Creating content that honours these important nuances is all part of the attention to detail marketing content needs...
A rising tide lifts all boats A rising tide lifts all boats By creating content that lifts the tide for all manufacturers, my content helps to generate interest and enquiries across markets. On the basis that a rising tide lifts all boats, I set out to create...
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