My stories about you are the signal in the online noise
I don’t know when the chorus came, where I heard it first, or when it started. But growing up in sixties Britain with cars, travel and a thirst for adventure gave me a passion for telling stories and relating them to others.
A twice best-selling author, broadcaster, writer for GQ Magazine, Sunday Times and story-teller to the world’s most influential consumers, I have decades of story strategy experience. I create brand stories that people care about and buy into.
Whether you’re or bank or a city or you’re beefing up your online presence or baking cakes, you have a unique story to tell.
It’s my job to give your customers a story to believe and connect with.
In these ‘new normal’ business conditions, there’s a greater need for quality content. Your story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. So, if you don’t have a story you have no way to differentiate your business.
Online marketing is hungry. It requires consistent quality and volumes of pitch-perfect content. From Social Media, blogging and newsletters to brilliant product descriptions and responses to customer reviews, your story needs a consistently kick-ass voice, tone and style.
Work with Richard
“A relentless new-product launch schedule meant the prospect of adding a new dealer communication platform was just too daunting for our team. Richard quickly delivered story strategies that still endure here today. He’s a passionate, talented story-teller for business.”
“Working with Richard felt like I’d just hired a creative content co-partner – but without the costs. Quickly, he built brilliant stakeholder-communications, from blogs to case studies.”
Bid & Tender Support
“Richard gave us our communications compass. From web content, blogging, brochures and case studies, he established our style and tone of voice, which has helped us confidently present our business model and gain market share.”
I don’t believe in tying you into contracts you don’t want to be in – you’ll chose to work with me because, well, it works!
Research, sourcing a legal image, proofreading and uploading to a CMS of choice is included.
Single Blog Post – from £120 per blog.
Blog Post Packages – from £89 per blog.
Web content & development
Many businesses give their websites to IT to ‘deal with’. Results are not always effective because content needs to be intuitive and created in concert with dedicated web professionals. Conceiving, writing and building websites exclusively with Lauren Prinsloo enables me to fast-track a bespoke web package including words, images, functionality and ongoing maintenance.
Static website content – £140 per ‘page’
Website creation from £230 including domain and hosting
I develop ideas that fuse online communities with traditional PR practices, By developing content that makes your brand mean more to many, I reach your ‘tribe’ with your optimised brand messages where they hang out most. By being accountable, I put my reputation on the line to give you the peace of mind that your Social Media content is fit for purpose and effective.
Thought leadership: A ‘personal brand’ book
‘Own’ your industry as the trustworthy, go-to authority among your colleagues and peers with your own book. It’ll distinguish your brand from the competition and build trust with your readership as a go-to source.
The ability to tell the right story at the right time is an essential leadership skill. Many marketers face the challenge of creating amazing thought leadership content. But delivering it is time-consuming. I can ghost write your personal book where you, as an expert, answer the questions of your readership and solve their pain-points in a meaningful way.
Thought leadership personal brand book from £2,500 including design and print.
Video & presenting
By creating my own channel, and from a lifetime of successful marketing communications, I can help build your business – from explainers to branded entertainment. This includes concept, branding, scripting, presenting, video and post-production and ongoing marketing.
Video from £1,200 up.
Your company or brand in the media
By generating dynamic publicity through new content, I help to build your brand’s profile whilst driving positive action. I work with the world’s most read media outlets and some of the world’s best-loved brands as well as SME’s.
I am a choice architect – someone who helps your clients to make sound buying decisions – through high quality, unique product descriptions. They are optimised for search and to inform your customers properly. A specialist in general high volume, tight deadline projects and also intuitively written specialist automotive content.
My product description writing service helps businesses of all sizes increase engagement and improve rankings, resulting in more sales.
Sales copy starts at £180.
To give your business visual consistency, I create professional images to build brand personality that makes your business unique. My bespoke images will compliment my written content through my use of colours, tone, props, sets and more. These images tell a compelling story of you, your team, your products, and your unique business character.
From £350.00 per day.
It starts with Richard creating a story to captures the imagination of opinion-formers, editors and curators of consumer and business media – or your marketplace community.
He is now available to partner with companies he admires to tell their stories.
BMW wanted to ensure their new 4-Series Coupe had the most credible content to help launch their freshly re-configured line-up
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We’re honoured to have guest blogger Brent Ellis share his thoughts from a car launch every bit as mould-breaking as the car itself. The Polestar 2 launch re-wrote the automotive launch text-book. In his own words, here’s how he did it.“Launch a car during a pandemic?...
Innovation, gadgets and gimmickry
This week, my guest blogger is Marnus Hattingh, National Motoring Editor at Die Burger newspaper in Cape Town. We hear his take on the slippery world of new technology in the modern automotive landscape Modern day’s connectedness has made things both easier and...
How meaningful automotive content will improve your sales and marketing efforts. Top tips to get started for sustainable profit
The final blog in this two-part series; ‘how your product descriptions can turbo-charge your sales conversion’, by Richard Mark WebbLast week in my blog I wrote of automotive market product listings and why they must be original and exceptionally well-written. This...
I’m transparent and honest at all times and believe that working with me should be straightforward and easy. Get in touch to get started or ask for a free sample of bespoke work.