Glamour & sales Glamour & sales Content marketing is about consistency. It’s about resonating with an audience. To be effective you’ve got to be a personality and you’ve got to be an authority. My content for global in flight and other high net worth media...
From a standing start to best seller From a standing start to best seller Land Rover bet the family silver on the development of their new Range Rover Sport. They wanted influencers around the globe to experience their latest creation and they flew me around the world...
It’s not about selling metal It’s not about selling metal It’s selling a dream. By shadowing the customer lifestyle of key brands, I get to experience the aspirations and lifestyle of my clients’ customers. Art, fashion, heritage, wine, watches form the kind of...
To see the future, look back To see the future, look back Every now and then, I stick my neck out and call out what I envisage future classics will emerge. By creating content that is opinionated yet well research, this can have the effect of positioning pioneering...
Pro Bono rocks Pro Bono rocks By raising money for a local hospice, the community comes together in the name of heritage and in this case, classic cars. The sponsors of this event put all commercial aspects behind them and focus instead of ‘paying it forward’ in ways...
Recent Comments