Pushing ever higher Pushing ever higher The likes of Mercedes-Maybach and Aston Martin rely on generating excitement around their products. I am an experienced component in their marketing communications armoury as I generate excitement and aspiration amongst their...
It’s a tough life It’s a tough life If drinking champagne on the banks of the azure Lake Como in Italy sounds idyllic, just wait a minute. The task was serious. Interviewing CEO of Rolls-Royce Motor Cars. Torsten Muller-Otvos is earnest stuff. It’s one of the ways I...
Unveiling of the latest incarnation of one of the most iconic cars in the world Unveiling of the latest incarnation of one of the most iconic cars in the world Entertaining driving, quality and individual flair were vital components of the original Mini. When any...
As with all things in life, the only constant is change As with all things in life, the only constant is change Nowhere is that change more obvious than in the mercurial automotive sector. It simply must embrace innovation, but how those brands build equity, how they...
It’s by Royal Appointment It’s by Royal Appointment Some brands claim to have a regal baring. Some actually have a Royal Warrant – a sign of craftsmanship envied the world over. What better way to get the attributes of a globally competitive brand across to consumers...
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