Seasonal content to make those sales pop and fizz Everyone loves a good story, and the luxury consumer is no exception. The new frontier is branded series, whether online, in print or video. My experience across all customer-facing media helps to pull the story...
Talking the language luxury consumers identify with Content marketing (or branded content) is brand-related content with which consumers actually choose to engage. Importantly, content is a means of engagement with current and prospective customers, and gives the...
Local events are an opportunity to build community Knowing who your audience is starts with having a clear idea of the interests of ideal customers and what’s going to appeal to them. Local events in my clients’ community are often integrated into localised campaigns...
Quirky and independent content for brands that want to be different My content does several things for my client at once, though first and foremost it ties a particular design aesthetic and an open-minded point of view to the flexibility of their product. As part of a...
New markets needs new creative content When brands try to break into new markets, the most common scenario is when they try to apply their existing model to a new market. But each market is unique, nuanced, and full of quirks. My role is to create the quality and...
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