Killer strategies for affinity audience campaigns The use of content to tell stories about your brand and why you’re nothing like the rest. Its primary purpose is to forge a bond between the brand and its consumers through immersive and memorable branded experiences....
The rise of the experience economy Why do people go to music festivals year after year when they can enjoy the same music from the comfort of their homes? Why do conventions get tens of thousands of attendees? It’s all about the experience. Traditional adverts no...
A seamless customer journey By telling your story in a language and elevated aesthetic that is particular to your luxury brand, it can often be a key recruitment mechanic for customer acquisition. Whether still images or dynamic video, high-quality content with...
Content marketing all in one place Oftentimes, my readers specifically visit my client’s brand media world to read blogs, learn about the brand’s history and view products. Specifically, content marketing becomes a highly effective tool in breaking down barriers to...
Super-luxury marketing needs that little bit of extra Je ne sais quoi Je ne sais quoi literally means ‘I don’t know what’ in French. But when it comes to content marketing, I can make your brand fantastique. In a classical sense of luxury, this means stunning...
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