Heritage brands need nurturing The best heritage brands need to blend innovation with tradition – but how much do you take from the past? Unlike brands that are constantly looking to reinvent themselves, heritage brands need to leverage their trust and credibility...
Collaborative marketing 2 Collaborative marketing First, I identify a brand my client might be interested in partnering with. One that’s not a direct competitor, and one that complements their own brand and shares a similar audience or marketing goal. Then, I create...
Thinking aloud Thinking aloud Educate your prospects about the nuances around your products and your hidden gems that make your brand stand out. My content deliberately helps to build relationships between your customers and business. Download...
Less is more Less is more By providing audiences with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — I can increase conversions, improve brand awareness,...
Mixology marketing Mixology marketing Cars and cocktails never mix. But trendy, upwardly mobile professionals within niche markets can provide useful bling to suitable products and identifying ways to connect at low cost to these markets is just one facet of my...
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