Marketing ‘run-out’ products Marketing ‘run-out’ products Volvo’s successful C30 model was about to be replaced by their new V40. Many units were still in the system and they were required to be cleared at the highest margin possible. By creating authentic stories...
From a standing start to best seller From a standing start to best seller Land Rover bet the family silver on the development of their new Range Rover Sport. They wanted influencers around the globe to experience their latest creation and they flew me around the world...
Niche content carves out specialist markets Niche content carves out specialist markets My client identified that a specific community of influential consumers should be targeted across a sustained campaign. They turned to me to create niche content that viewed the...
Great content starts with honesty Great content starts with honesty By trusting your intuition and asking tough questions, there’s a world of tremendous content possible that can harness loyalty and a committed fan base. BMW regularly garner my insight into the...
It’s not about selling metal It’s not about selling metal It’s selling a dream. By shadowing the customer lifestyle of key brands, I get to experience the aspirations and lifestyle of my clients’ customers. Art, fashion, heritage, wine, watches form the kind of...
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