Dealership marketing punches higher Dealership marketing punches higher Having had a taste of strategic content marketing via earlier pilot campaigns, this Lexus dealer continued their role out with my road tests and experiential content combined with local much-loved...
Dealership marketing Dealership marketing A local Lexus dealer got the full content marketing treatment reserved normally for head office by creating multiple community ‘road tests’ in locations treasured by local community. By creating local content, the dealer...
Brands need to show how they think Brands need to show how they think Of course we expect our chosen brand to perform as it should. Sophisticated consumers want to know that you have the principles that resonate with their own. By combining experiential content with...
Explaining new tech to consumers Explaining new tech to consumers Some of my readers don’t care all that much about how it works, whilst other take a keen interest in the nuts and bolts of the new tech in their products. My content aims to segment these markets by...
Global traditions impact on branded offerings Global traditions impact on branded offerings Make no mistake, major brands are building in ethnic sensibilities into new product line-ups – and why wouldn’t they when the stakes for market share are incredibly high....
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