Quirky and independent content for brands that want to be different My content does several things for my client at once, though first and foremost it ties a particular design aesthetic and an open-minded point of view to the flexibility of their product. As part of a...
Multi-brand content marketing Many of my clients run mult-brand strategies is defined as they market several similar and competitive brands to out-perform the competition and increase their market share. My content helps to ensure they are positioned in such a way...
New markets needs new creative content When brands try to break into new markets, the most common scenario is when they try to apply their existing model to a new market. But each market is unique, nuanced, and full of quirks. My role is to create the quality and...
Layers of luxury content marketing Complementary products or services that value-add to each other and help to personalise customer experience. That’s the power of my stories; creating a marketing and sales synergy that is beneficial for all the parties involved....
Heritage brands need nurturing The best heritage brands need to blend innovation with tradition – but how much do you take from the past? Unlike brands that are constantly looking to reinvent themselves, heritage brands need to leverage their trust and credibility...
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