Mini no more To understand the context of the Mini Countryman, one has to delve into the context of where the brand has come from. Stories are part of how we view, aspire to and relate to products. My work with some of these brands help to position them to deliver...
Note to the marketing team, it’s the dream ticket Note to the marketing team, it’s the dream ticket People love stories. It’s why we’ve been telling them since prehistoric people first gathered around a fire. The trick is to come up with a story that has both...
Automotive content marketing Note to the marketing team, it’s the dream ticket Combining the brand’s marketing message with my trusted editorial voice for a nuanced approach to sales. Inspire. Engage. Inform. Download...
Dear Winston Dear Winston When Winston Churchill said “History will be kind to me, for I intend to write it,” he was talking a basic level about legacy. And now, almost 70 years later, I am thinking along the same lines, creating content that tells and shapes the...
Collaborative marketing 2 Collaborative marketing First, I identify a brand my client might be interested in partnering with. One that’s not a direct competitor, and one that complements their own brand and shares a similar audience or marketing goal. Then, I create...
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