Content marketing all in one place Oftentimes, my readers specifically visit my client’s brand media world to read blogs, learn about the brand’s history and view products. Specifically, content marketing becomes a highly effective tool in breaking down barriers to...
Super-luxury marketing needs that little bit of extra Je ne sais quoi Je ne sais quoi literally means ‘I don’t know what’ in French. But when it comes to content marketing, I can make your brand fantastique. In a classical sense of luxury, this means stunning...
Seasonal content to make those sales pop and fizz Everyone loves a good story, and the luxury consumer is no exception. The new frontier is branded series, whether online, in print or video. My experience across all customer-facing media helps to pull the story...
Time for some quality story-telling Whether a customer voluntarily comes to a brand, or a brand reaches out to the customer, in the world of luxury, the customer needs to want to engage with the content. To achieve this, you need to engage the services of an...
Talking the language luxury consumers identify with Content marketing (or branded content) is brand-related content with which consumers actually choose to engage. Importantly, content is a means of engagement with current and prospective customers, and gives the...
Recent Comments