You should also publish content for entertainment value alone The stories that audiences want to know about include the history of your brand, your mission, as well as your vision for the years to come. People want to know why you’re driven to do what you do and what...
Killer strategies for affinity audience campaigns The use of content to tell stories about your brand and why you’re nothing like the rest. Its primary purpose is to forge a bond between the brand and its consumers through immersive and memorable branded experiences....
The rise of the experience economy Why do people go to music festivals year after year when they can enjoy the same music from the comfort of their homes? Why do conventions get tens of thousands of attendees? It’s all about the experience. Traditional adverts no...
A seamless customer journey By telling your story in a language and elevated aesthetic that is particular to your luxury brand, it can often be a key recruitment mechanic for customer acquisition. Whether still images or dynamic video, high-quality content with...
Building influence is not always about selling A paradigm shift in the consumption of content has increased the value of the influencer economy by tenfold. By ‘sharpening my content saw’ through writing guest articles and regular opinion columns, I build readership...
Recent Comments