Launching the most important 4×4 in a generation. The new Defender Launching the most important 4×4 in a generation. The new Defender Identifying genuine environmental credentials is all part of the automotive brand ethos. But making it authentic, taking...
The high-value auction market during troubled times The high-value auction market during troubled times Generating top valuations and sales achievement is as much about generating a buzz around the consignments as much as anything else. Adverts help, but by taking...
How to publicise a 113 year old start-up How to publicise a 113 year old start-up Most know of Aston Martin, but what about its new Lagonda luxury brand? Launching a dormant brand in this crowded market take a wide range of skills, and one of them is getting the...
How cities can re-imagine their tourism offerings How cities can re-imagine their tourism offerings Munich is one of the most famous cities in Europe. Every airline magazine or travel article pulls some of the main options together. An international in-flight magazine...
Ultra-high-net worth marketing Ultra-high-net worth marketing Identifying the tone of voice, style and content for a Rolls-Royce, McLaren, Pagani, and Aston Martin dealership need some finesse. They were in safe hands with my creative writing skills and detailed...
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