The lifeblood for new product launches The lifeblood for new product launches Identifying outlets for the likes of BMW, Porsche and others is a relentless task. Getting your brand hear needs contacts, tenacity, persuasion and creative writing skills. Download...
Branded automotive history always needs re-telling Branded automotive history always needs re-telling Established brand names need a fresh approach in building the brand for new, younger clients. Aspirational content is vital for legacy brands like Porsche and this...
Creating content for high-net worth buyers is a specialist endeavour Creating content for high-net worth buyers is a specialist endeavour The likes of Audemars Piguet, IWC, Breguet, Panerai, Omega and others know precisely who their market is. They call upon me to...
Conventional advertising often gets blocked-out, whilst well-conceived editorial content has credibility Conventional advertising often gets blocked-out, whilst well-conceived editorial content has credibility Multiple car brand dealerships have a need to generate...
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