The art of travel The art of Travel Big-ticket items are often all about emotion, rather than absolute comparison of subjective performance. But what if we craft a story that opens up possibilities of a new entrant? Or encourages consumers to think differently about...
Born in the crucible of competition Born in the crucible of competition Racing improves the marketing breed. But how does that technology transfer make its way into consumer’s minds. Will it make a difference in the showroom or when a product is specified online? By...
McLaren, Mercedes-Benz and BMW McLaren, Mercedes-Benz and BMW We all know there’s huge competition in the upper echelons of the automotive businesses. The buyers of these sophisticated cars have an incredible choice and each brand needs to relentlessly ensure that the...
Educating traditional Jaguar fans about its new vision Educating traditional Jaguar fans about its new vision How do you bring along your traditional market to new paradigms without alienating them? How do you make a traditional brand edgy and exciting? Download...
Opinions matter Opinions matter 1 No one really likes reading homogenised press releases. They like reading opinions, even if they don’t agree with them. I’m invited to share my opinion about brands, ideas and concepts in multiple media outlets. Download...
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