And now for something different And now for something different When pioneering brands change direction, or even launch a whole new sub-brand, there are multiple risks and opportunities at play. One of them is perception and opening new markets. Great content is...
It’s by Royal Appointment It’s by Royal Appointment Some brands claim to have a regal baring. Some actually have a Royal Warrant – a sign of craftsmanship envied the world over. What better way to get the attributes of a globally competitive brand across to consumers...
Marketing the future Marketing the future A massive change in established ways of doing things takes a long-burn effort from a marketing perspective. From 125 years of road-traffic legislation and personally driven cars to, wait for it, self-driven cars? A future...
Event marketing Event marketing The world is blessed with some incredible events. And when the ‘event season’ comes along, there is intense competition for event-goer’s disposable income and their time. How do they evoke that “Oh wow, we must go there’ response in the...
Agent Richard Agent Richard Aston Martin, as much as any other brand relies on mystery, engineering, heritage and intrigue to market their brands. Is it fast, is it desirable and is it expensive? Of course, but what adds to a brand’s mystique are the stories other...
Recent Comments