It’s a tough life It’s a tough life If drinking champagne on the banks of the azure Lake Como in Italy sounds idyllic, just wait a minute. The task was serious. Interviewing CEO of Rolls-Royce Motor Cars. Torsten Muller-Otvos is earnest stuff. It’s one of the ways I...
Generating pre-sales interest in consumer brands Generating pre-sales interest in consumer brands When Land Rover, Rolls-Royce and others develop new products, they’re not all as outlandish as the THE COUPÉ OF THE SKY by airspeedeer.com but they all need the oxygen of...
BMW wanted to ensure their new 4-Series Coupe had the most credible content to help launch their freshly re-configured line-up BMW wanted to ensure their new 4-Series Coupe had the most credible content to help launch their freshly re-configured line-up I created an...
Unveiling of the latest incarnation of one of the most iconic cars in the world Unveiling of the latest incarnation of one of the most iconic cars in the world Entertaining driving, quality and individual flair were vital components of the original Mini. When any...
Building the story for brands Building the story for brands Most brand marketeers know that there brand works best in concert with others. Their clients don’t work in silo’s – they have fulfilled, busy and varied lives filled with interactions with other brands. By...
Recent Comments