Great content starts with honesty Great content starts with honesty By trusting your intuition and asking tough questions, there’s a world of tremendous content possible that can harness loyalty and a committed fan base. BMW regularly garner my insight into the...
It’s not about selling metal It’s not about selling metal It’s selling a dream. By shadowing the customer lifestyle of key brands, I get to experience the aspirations and lifestyle of my clients’ customers. Art, fashion, heritage, wine, watches form the kind of...
To see the future, look back To see the future, look back Every now and then, I stick my neck out and call out what I envisage future classics will emerge. By creating content that is opinionated yet well research, this can have the effect of positioning pioneering...
Dealership marketing punches higher Dealership marketing punches higher Having had a taste of strategic content marketing via earlier pilot campaigns, this Lexus dealer continued their role out with my road tests and experiential content combined with local much-loved...
Dealership marketing Dealership marketing A local Lexus dealer got the full content marketing treatment reserved normally for head office by creating multiple community ‘road tests’ in locations treasured by local community. By creating local content, the dealer...
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