Future shock Future Shock Successful content marketing can be about choosing the right channel. And the right angle. For years now I have created communications for the BMW sub-brand through experiential content. Download...
Striving to be unexceptional Striving to be unexceptional Working with international insurer, Hagerty, I created a range of media innovations around their wildly successful ‘anti-concourse’ car even ‘The Festival of the Unexceptional’. A car show for the mundane,...
Glamour & sales Glamour & sales Content marketing is about consistency. It’s about resonating with an audience. To be effective you’ve got to be a personality and you’ve got to be an authority. My content for global in flight and other high net worth media...
Marketing ‘run-out’ products Marketing ‘run-out’ products Volvo’s successful C30 model was about to be replaced by their new V40. Many units were still in the system and they were required to be cleared at the highest margin possible. By creating authentic stories...
From a standing start to best seller From a standing start to best seller Land Rover bet the family silver on the development of their new Range Rover Sport. They wanted influencers around the globe to experience their latest creation and they flew me around the world...
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