Living the brand 2 Living the brand When I talk to consumers, one of the things I am told about the content I produce for brands is that they value its authenticity and that I bring brands into context. No one really cares about the minutiae of what can be found on...
Living the brand Living the brand When I talk to consumers, one of the things I am told about the content I produce for brands is that they value its authenticity and that I bring brands into context. No one really cares about the minutiae of what can be found on...
The Good, the bad and the ugly? The Good, the bad and the ugly? The truth is, there are very few bad cars made nowadays. There are mostly only cars not suited to a particular lifestyle. My content helps consumers pick through the myriad options to make lifestyle...
Generating pre-sales interest in consumer brands Generating pre-sales interest in consumer brands When Land Rover, Rolls-Royce and others develop new products, they’re not all as outlandish as the THE COUPÉ OF THE SKY by airspeedeer.com but they all need the oxygen of...
BMW wanted to ensure their new 4-Series Coupe had the most credible content to help launch their freshly re-configured line-up BMW wanted to ensure their new 4-Series Coupe had the most credible content to help launch their freshly re-configured line-up I created an...
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