The luxury purchase journey is intimate, experiential and immersive My stories showcase how individuals and businesses in various industries are using my clients’ brands. Their Customer stories are a personal content marketing strategy that tells a story while...
Keep it conversational As a conversational marketing platform, my content opens debate and encourages interaction with the client brand. The grind to create content is well worth it, and that quality beats quantity every time. Download...
How to create a brand story that connects with audiences and drives sales And that’s not all: content marketing rakes in conversion rates 6x higher than other methods. The most successful B2B marketers spend 40% of their total marketing budget on content marketing....
Don’t interrupt, engage your audience In a world where consumers are receiving thousands of brand messages a day, and at a time where ad blockers are increasingly being deployed by consumers, brands need to find a way to truly connect with consumers – by...
You should also publish content for entertainment value alone The stories that audiences want to know about include the history of your brand, your mission, as well as your vision for the years to come. People want to know why you’re driven to do what you do and what...
Recent Comments