It’s by Royal Appointment It’s by Royal Appointment Some brands claim to have a regal baring. Some actually have a Royal Warrant – a sign of craftsmanship envied the world over. What better way to get the attributes of a globally competitive brand across to consumers...
Choices, choices Choices, choices From young hot-shots to wealthy CEO’s, there are multiple choices of new consumer goods coming on to the market every year. How do brands get properly see, really noticed in the noise? Have some content created that consistently sets...
Agent Richard Agent Richard Aston Martin, as much as any other brand relies on mystery, engineering, heritage and intrigue to market their brands. Is it fast, is it desirable and is it expensive? Of course, but what adds to a brand’s mystique are the stories other...
Ascending stars Ascending stars I was asked to drive Mercedes-Benz’ new CLS-Class and give my views. What the brand knows it needs is genuine, relatable content the readers – and customers can buy into. Away from press-release form, readers love experiential content...
Born in the crucible of competition Born in the crucible of competition Racing improves the marketing breed. But how does that technology transfer make its way into consumer’s minds. Will it make a difference in the showroom or when a product is specified online? By...
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