McLaren, Mercedes-Benz and BMW McLaren, Mercedes-Benz and BMW We all know there’s huge competition in the upper echelons of the automotive businesses. The buyers of these sophisticated cars have an incredible choice and each brand needs to relentlessly ensure that the...
Educating traditional Jaguar fans about its new vision Educating traditional Jaguar fans about its new vision How do you bring along your traditional market to new paradigms without alienating them? How do you make a traditional brand edgy and exciting? Download...
Launching the most important 4×4 in a generation. The new Defender Launching the most important 4×4 in a generation. The new Defender Identifying genuine environmental credentials is all part of the automotive brand ethos. But making it authentic, taking...
The high-value auction market during troubled times The high-value auction market during troubled times Generating top valuations and sales achievement is as much about generating a buzz around the consignments as much as anything else. Adverts help, but by taking...
How to publicise a 113 year old start-up How to publicise a 113 year old start-up Most know of Aston Martin, but what about its new Lagonda luxury brand? Launching a dormant brand in this crowded market take a wide range of skills, and one of them is getting the...
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