Explaining new tech to consumers Explaining new tech to consumers Some of my readers don’t care all that much about how it works, whilst other take a keen interest in the nuts and bolts of the new tech in their products. My content aims to segment these markets by...
Generating pre-sales interest in consumer brands Generating pre-sales interest in consumer brands When Land Rover, Rolls-Royce and others develop new products, they’re not all as outlandish as the THE COUPÉ OF THE SKY by airspeedeer.com but they all need the oxygen of...
Building excitement Building excitement My best memories were made on balmy summer nights in open top cars. At the height of emotional connection, is where key marketing messages can be tremendously successful. Or intrusive. Get it right, and deliver your content...
New3ers What is it, what does it do? Even the mightiest brands with huge brand equity need multiple, quality sources of independent, respected commentary on their products. Even a simple product test like this, that’s well timed, engaging and relevant, is a powerful...
Ascending stars Ascending stars I was asked to drive Mercedes-Benz’ new CLS-Class and give my views. What the brand knows it needs is genuine, relatable content the readers – and customers can buy into. Away from press-release form, readers love experiential content...
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