Bat-crazy ideas or startling new consumer trends Bat-crazy ideas or startling new consumer trends High-priced consumer goods need a constant flow of exciting content to generate interest. This is especially true when it comes to flagging up new models yet to be...
Launching the most important 4×4 in a generation. The new Defender Launching the most important 4×4 in a generation. The new Defender Identifying genuine environmental credentials is all part of the automotive brand ethos. But making it authentic, taking...
The high-value auction market during troubled times The high-value auction market during troubled times Generating top valuations and sales achievement is as much about generating a buzz around the consignments as much as anything else. Adverts help, but by taking...
How a global classic car heritage site gets the word out How a global classic car heritage site gets the word out Bicester Heritage used to be a WWII bomber airfield and now it’s home to some of the world’s most sought-after classic car and engineering experiences. As...
How cities can re-imagine their tourism offerings How cities can re-imagine their tourism offerings Munich is one of the most famous cities in Europe. Every airline magazine or travel article pulls some of the main options together. An international in-flight magazine...
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