You should also publish content for entertainment value alone

The stories that audiences want to know about include the history of your brand, your mission, as well as your vision for the years to come. People want to know why you’re driven to do what you do and what goes on behind the scenes when you’re coming up with new products or services. My content evokes positive emotions to help brands leave lasting impressions. Forging these emotional connections enables brands to enhance customer loyalty and customer lifetime value.