Unveiling of the latest incarnation of one of the most iconic cars in the world

Unveiling of the latest incarnation of one of the most iconic cars in the world

Entertaining driving, quality and individual flair were vital components of the original Mini. When any brand offers a new experience for loyal fans, they need to be carefully guided to make the right connections. Active in more than100 markets worldwide, there is a clear need for consistent, aligned yet individual content.