It’s a tough life

It’s a tough life

If drinking champagne on the banks of the azure Lake Como in Italy sounds idyllic, just wait a minute. The task was serious. Interviewing CEO of Rolls-Royce Motor Cars. Torsten Muller-Otvos is earnest stuff. It’s one of the ways I get brands into the minds of existing and potential customers. Okay, so the champagne was nice. And Lake Como. Okay, it was all fun, alright?