BMW wanted to ensure their new 4-Series Coupe had the most credible content to help launch their freshly re-configured line-up

BMW wanted to ensure their new 4-Series Coupe had the most credible content to help launch their freshly re-configured line-up

I created an epic story, weaving in the classic backdrop of Lisbon and the desirable Coupé range to build context and to create an emotional journey to help sell the car. This was picked up by high-net worth media outlets that included the Sunday Times.