Marketing the future

Marketing the future

A massive change in established ways of doing things takes a long-burn effort from a marketing perspective. From 125 years of road-traffic legislation and personally driven cars to, wait for it, self-driven cars? A future vision of this yet to be realised paradigm shift takes concerted effort to help consumers understand the implication. The brands that get their messaging right early on will be the big winners as they build their trust with consumers.