Local events are an opportunity to build community Knowing who your audience is starts with having a clear idea of the interests of ideal customers and what’s going to appeal to them. Local events in my clients’ community are often integrated into localised campaigns...
Changing the face of auction content marketing Changing the face of auction content marketing Auctions are a mature, well established business that are now enjoying somewhat of a revival. Those that are doing best are online and have engaged their audience with the...
Marketing consumer events Marketing consumer events Some successful events, like the Goodwood Festival of Speed and revival are pretty much sold out every year. But there’s a thriving culture of brands taking their latest offerings to these shows in the hope of...
Striving to be unexceptional Striving to be unexceptional Working with international insurer, Hagerty, I created a range of media innovations around their wildly successful ‘anti-concourse’ car even ‘The Festival of the Unexceptional’. A car show for the mundane,...
Pro Bono rocks Pro Bono rocks By raising money for a local hospice, the community comes together in the name of heritage and in this case, classic cars. The sponsors of this event put all commercial aspects behind them and focus instead of ‘paying it forward’ in ways...
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