My stories about you are the signal in the online noise

My Story

I’m Richard and I’m fascinated by the power of stories.

I don’t know when the chorus came, where I heard it first, or when it started. But growing up in sixties Britain with cars, travel and a thirst for adventure gave me a passion for telling stories and relating them to others.

A twice best-selling author, broadcaster, writer for GQ Magazine, Sunday Times and story-teller to the world’s most influential consumers, I have decades of story strategy experience. I create brand stories that people care about and buy into.

Whether you’re or bank or a city or you’re beefing up your online presence or baking cakes, you have a unique story to tell.

It’s my job to give your customers a story to believe and connect with.

Your Story

Why you need a story to tell as you digitise your business model.

In these ‘new normal’ business conditions, there’s a greater need for quality content. Your story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. So, if you don’t have a story you have no way to differentiate your business.

Online marketing is hungry. It requires consistent quality and volumes of pitch-perfect content. From Social Media, blogging and newsletters to brilliant product descriptions and responses to customer reviews, your story needs a consistently kick-ass voice, tone and style.

Work with Richard

“A relentless new-product launch schedule meant the prospect of adding a new dealer communication platform was just too daunting for our team. Richard quickly delivered story strategies that still endure here today. He’s a passionate, talented story-teller for business.”

Claudia Mende
Marketing Manager
Mercedes-Benz

“Working with Richard felt like I’d just hired a creative content co-partner – but without the costs. Quickly, he built brilliant stakeholder-communications, from blogs to case studies.”

Katy Berrill
Bid Director
Bid & Tender Support

“Richard gave us our communications compass. From web content, blogging, brochures and case studies, he established our style and tone of voice, which has helped us confidently present our business model and gain market share.”

Dawie Loots
CEO
MUA Insurance

I don’t believe in tying you into contracts you don’t want to be in – you’ll chose to work with me because, well, it works!

Blogs

Research, sourcing a legal image, proofreading and uploading to a CMS of choice is included.

Single Blog Post – from £120 per blog.
Blog Post Packages – from £89 per blog.

Web content & development

Many businesses give their websites to IT to ‘deal with’. Results are not always effective because content needs to be intuitive and created in concert with dedicated web professionals. Conceiving, writing and building websites exclusively with Lauren Prinsloo enables me to fast-track a bespoke web package including words, images, functionality and ongoing maintenance.

Static website content – £140 per ‘page’
Website creation from £230 including domain and hosting

Social Media

I develop ideas that fuse online communities with traditional PR practices, By developing content that makes your brand mean more to many, I reach your ‘tribe’ with your optimised brand messages where they hang out most. By being accountable, I put my reputation on the line to give you the peace of mind that your Social Media content is fit for purpose and effective.

Thought leadership: A ‘personal brand’ book

‘Own’ your industry as the trustworthy, go-to authority among your colleagues and peers with your own book. It’ll distinguish your brand from the competition and build trust with your readership as a go-to source.

The ability to tell the right story at the right time is an essential leadership skill. Many marketers face the challenge of creating amazing thought leadership content. But delivering it is time-consuming. I can ghost write your personal book where you, as an expert, answer the questions of your readership and solve their pain-points in a meaningful way.

Thought leadership personal brand book from £2,500 including design and print.

Video & presenting

By creating my own channel, and from a lifetime of successful marketing communications, I can help build your business – from explainers to branded entertainment. This includes concept, branding, scripting, presenting, video and post-production and ongoing marketing.

Video from £1,200 up.

Your company or brand in the media

By generating dynamic publicity through new content, I help to build your brand’s profile whilst driving positive action. I work with the world’s most read media outlets and some of the world’s best-loved brands as well as SME’s.

Product descriptions

I am a choice architect – someone who helps your clients to make sound buying decisions – through high quality, unique product descriptions. They are optimised for search and to inform your customers properly. A specialist in general high volume, tight deadline projects and also intuitively written specialist automotive content.

My product description writing service helps businesses of all sizes increase engagement and improve rankings, resulting in more sales.

Sales copy starts at £180.

Brand Photography

To give your business visual consistency, I create professional images to build brand personality that makes your business unique. My bespoke images will compliment my written content through my use of colours, tone, props, sets and more. These images tell a compelling story of you, your team, your products, and your unique business character.

From £350.00 per day.

Client Success

It starts with Richard creating a story to captures the imagination of opinion-formers, editors and curators of consumer and business media – or your marketplace community.

He is now available to partner with companies he admires to tell their stories.

The luxury purchase journey is intimate, experiential and immersive

The luxury purchase journey is intimate, experiential and immersive

Anniversaries and leveraging them for good

Anniversaries and leveraging them for good

First among unequals

First among unequals

Keep it conversational

Keep it conversational

Content marketing has the ability to transform your business

Content marketing has the ability to transform your business

How to create a brand story that connects with audiences and drives sales

How to create a brand story that connects with audiences and drives sales

Don’t interrupt, engage your audience

Don’t interrupt, engage your audience

Authentic, believable content without the hype

Authentic, believable content without the hype

You should also publish content for entertainment value alone

You should also publish content for entertainment value alone

Killer strategies for affinity audience campaigns

Killer strategies for affinity audience campaigns

The rise of the experience economy

The rise of the experience economy

A seamless customer journey

A seamless customer journey

Building influence is not always about selling

Building influence is not always about selling

Content marketing all in one place

Content marketing all in one place

Super-luxury marketing needs that little bit of extra Je ne sais quoi

Super-luxury marketing needs that little bit of extra Je ne sais quoi

Seasonal content to make those sales pop and fizz

Seasonal content to make those sales pop and fizz

Time for some quality story-telling

Time for some quality story-telling

Talking the language luxury consumers identify with

Talking the language luxury consumers identify with

Local events are an opportunity to build community

Local events are an opportunity to build community

Quirky and independent content for brands that want to be different

Quirky and independent content for brands that want to be different

Multi-brand content marketing

Multi-brand content marketing

New markets needs new creative content

New markets needs new creative content

Layers of luxury content marketing

Layers of luxury content marketing

Heritage brands need nurturing

Heritage brands need nurturing

Mini no more

Mini no more

Note to the marketing team, it’s the dream ticket

Note to the marketing team, it’s the dream ticket

Automotive content marketing

Automotive content marketing

Dear Winston

Dear Winston

Collaborative marketing 2

Collaborative marketing 2

Collaborative marketing

Collaborative marketing

Thinking aloud

Thinking aloud

Don’t interrupt. Engage

Don’t interrupt. Engage

Less is more

Less is more

Influencer Richard Webb

Influencer Richard Webb

Why go for good or better when the best is possible?

Why go for good or better when the best is possible?

Influencer Richard Webb 2

Influencer Richard Webb 2

What makes a brand’s content distinctive?

What makes a brand’s content distinctive?

Content that wows

Content that wows

Fast paced content

Fast paced content

Mixology marketing

Mixology marketing

Changing the face of auction content marketing

Changing the face of auction content marketing

Gentleman’s Quarterly

Gentleman’s Quarterly

GQ Magazine

GQ Magazine

Marketing consumer events

Marketing consumer events

Future shock

Future shock

Predicting the future?

Predicting the future?

Travel sells

Travel sells

Striving to be unexceptional

Striving to be unexceptional

Glamour & sales

Glamour & sales

Marketing ‘run-out’ products

Marketing ‘run-out’ products

From a standing start to best seller

From a standing start to best seller

Niche content carves out specialist markets

Niche content carves out specialist markets

Great content starts with honesty

Great content starts with honesty

It’s not about selling metal

It’s not about selling metal

To see the future, look back

To see the future, look back

Dealership marketing punches higher

Dealership marketing punches higher

Dealership marketing

Dealership marketing

Pro Bono rocks

Pro Bono rocks

Brands need to show how they think

Brands need to show how they think

Explaining new tech to consumers

Explaining new tech to consumers

Global traditions impact on branded offerings

Global traditions impact on branded offerings

Indigenous brand differences

Indigenous brand differences

Living the brand 2

Living the brand 2

Living the brand

Living the brand

A rising tide lifts all boats

A rising tide lifts all boats

The Good, the bad and the ugly?

The Good, the bad and the ugly?

Pushing ever higher

Pushing ever higher

It’s a tough life

It’s a tough life

Generating pre-sales interest in consumer brands

Generating pre-sales interest in consumer brands

BMW wanted to ensure their new 4-Series Coupe had the most credible content to help launch their freshly re-configured line-up

BMW wanted to ensure their new 4-Series Coupe had the most credible content to help launch their freshly re-configured line-up

Building excitement

Building excitement

Unveiling of the latest incarnation of one of the most iconic cars in the world

Unveiling of the latest incarnation of one of the most iconic cars in the world

As with all things in life, the only constant is change

As with all things in life, the only constant is change

New3ers

New3ers

Building the story for brands

Building the story for brands

And now for something different

And now for something different

It’s by Royal Appointment

It’s by Royal Appointment

Choices, choices

Choices, choices

Marketing the future

Marketing the future

Event marketing

Event marketing

Agent Richard

Agent Richard

Ascending stars

Ascending stars

The art of travel

The art of travel

Born in the crucible of competition

Born in the crucible of competition

McLaren, Mercedes-Benz and BMW

McLaren, Mercedes-Benz and BMW

Bat-crazy ideas or startling new consumer trends

Bat-crazy ideas or startling new consumer trends

Educating traditional Jaguar fans about its new vision

Educating traditional Jaguar fans about its new vision

A fireside chat with Lord March

A fireside chat with Lord March

Opinions matter

Opinions matter

Launching the most important 4×4 in a generation. The new Defender

Launching the most important 4×4 in a generation. The new Defender

The high-value auction market during troubled times

The high-value auction market during troubled times

How to publicise a 113 year old start-up

How to publicise a 113 year old start-up

How a global classic car heritage site gets the word out

How a global classic car heritage site gets the word out

How cities can re-imagine their tourism offerings

How cities can re-imagine their tourism offerings

Specialist classic car consultants are a nuanced breed

Specialist classic car consultants are a nuanced breed

Ultra-high-net worth marketing

Ultra-high-net worth marketing

The lifeblood for new product launches

The lifeblood for new product launches

Branded automotive history always needs re-telling

Branded automotive history always needs re-telling

Creating content for high-net worth buyers is a specialist endeavour

Creating content for high-net worth buyers is a specialist endeavour

Conventional advertising often gets blocked-out, whilst well-conceived editorial content has credibility

Conventional advertising often gets blocked-out, whilst well-conceived editorial content has credibility

Blogs

Choosing our face masks

Choosing our face masks

We’ve all had our fair share of inglorious failures, but should our Linkedin profile reflect that?The ‘phone rang. “Can you meet me at the 18th green to deliver the latest BMW branded golf architecture?” It was a simple enough request from a client, but life isn’t...

read more

I’m transparent and honest at all times and believe that working with me should be straightforward and easy. Get in touch to get started or ask for a free sample of bespoke work.

Contact

Richard Mark Webb

Northern Hemisphere Content

Lauren Prinsloo

Global Web Development

Erica Kleine

Southern Hemisphere Content

0

Open chat
Hello, I’m open for business.
Hello, I’m open for business and ready to support you.